ABOUT
the basics
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My throughline is simple: clarity, candor, and a bias for action. I build teams that think rigorously, create generously, and deliver reliably. Along the way I’ve helped modernize legacy favorites and scale emerging brands across CPG, beauty, health, and tech—balancing leap-ahead creativity with the discipline to measure what matters. I champion SociStudio, our creator-led content engine, because speed and cultural fluency aren’t “nice to have” anymore—they’re the j
My throughline is simple: clarity, candor, and a bias for action. I build teams that think rigorously, create generously, and deliver reliably. Along the way I’ve helped modernize legacy favorites and scale emerging brands across CPG, beauty, health, and tech—balancing leap-ahead creativity with the discipline to measure what matters. I champion SociStudio, our creator-led content engine, because speed and cultural fluency aren’t “nice to have” anymore—they’re the job